Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app ...

With AppsFlyer’s platform, marketers can now measure app installs and gradually adjust their Android marketing strategies, audience targeting, and retargeting efforts, all while prioritising user ...

According to Pixalate’s SDK market share research, IAB OM Open Measurement OMSDK, Meta Audience Network, and Unity Ads are the leading mobile app ad SDKs for Google Play Store apps; AppLovin, Meta ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

Amazon has launched free Unity plug-ins for its In-App Purchasing and Amazon GameCircle APIs, enabling Unity developers to add these features into their Kindle Fire apps. The GameCircle APIs can be ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...