Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based ...

Unity's Rollercoaster: Is the AI-Powered Vector Enough to Reverse the Slide? With the Vector platform and subscription price tweaks in play, Unity needs to deliver strong execution to win back ...