Video game development software maker Unity has appointed Jim Payne as its new Chief Product Officer for Advertising. Payne previously co-founded MoPub, the world’s largest mobile in-app ad server, as ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Payne Will Join Unity as Chief Product Officer for Advertising Following the Hire of Alex Blum as Senior Vice President of Corporate Development Last Month SAN FRANCISCO, August 08, 2024--(BUSINESS ...

Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers "At WPP Media, we’re always looking for ...

Wall Street analysts rerated Unity Software Inc (NYSE:U) after the company reported an upbeat quarterly result Thursday amid an exciting earnings season. Unity’s fourth-quarter revenue decreased 25% ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Unity's Q4 revenue dropped 25% to $457.1M but beat estimates, prompting analyst reratings and cautious optimism on future growth. Analysts see potential in Unity 6 adoption and ad platform upgrades, ...

A group of over a dozen game studios have begun a boycott of Unity in response to controversial changes to the licensing fees charged to developers who use the popular game engine. The company caused ...