Unity has released the results of a new study that suggest rewarded video ads could become the standard way to monetise mobile games.

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ...

Unity Ads evolved from the company's acquisition of Finnish outfit Applifier and with the rise of rewarded video ads, has become the main revenue driver for the tools company. Indeed, in a recent ...

Developers switch off Unity ads in Runtime Fee protest Collective of 16 studios have cut off all Unity-based monetisation, call for more to developers do the same News by James Batchelor Editor-in ...

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.