Unity has released the results of a new study that suggest rewarded video ads could become the standard way to monetise mobile games.

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Unity Ads evolved from the company's acquisition of Finnish outfit Applifier and with the rise of rewarded video ads, has become the main revenue driver for the tools company. Indeed, in a recent ...