User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine and part of Nikkei Business Publications, a Nikkei group company.

IPL 2025 is set to kick off this weekend and is expected to set new records in terms of engagement, influencer partnerships, and regional content consumption. As mobile, short-form content and ...

User-generated content (UGC) – unsolicited content created and published by unpaid contributors or customers – has the power to make or break the customer experience (CX), according to tech executive ...