User-generated content (UGC) is content created by users or customers on platforms like Reddit, Quora, or website forums and community channels. UGC now plays a critical role across the digital ...

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. Google is increasing UGC in search results due to ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

PlayMakers has raised $1.5 million in pre-seed funding to boost user-generated content across a wide spectrum of games. Founded just a year ago by Ilan Nabeth, Maxime Niankouri, and Costantino Carrega ...

Nintendo vs Garry's Mod perfectly highlights the importance of understanding and complying with the Digital Millennium Copyright Act (DMCA) and having robust Terms of ...

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." In the video, two players built a game experience with AI tools by ...

In an attempt to court younger audiences, Disney's ESPN is planning to add some user-generated content to its yet-to-be-named flagship streaming service, which will debut later this year. While the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PlayerUnknown's Battlegrounds (PUBG) isn't quite the genre-leading giant it was back in 2017, ...