For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...