(It’s worth pointing out that the Conversion API is a different product than Facebook’s conversion lift studies tool, which measures the incrementality of Facebook ads, and was recently the source of ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Simplified Conversions API setup: “The Conversions API creates a simple and reliable connection between your marketing data and the Facebook systems that help businesses optimize ad targeting ...