If there is one area of business that can benefit more than most from big data it is surely marketing: the blunderbuss approach of the past can now be replaced with marketing that not only means ...

To understand how we got here, let’s zoom out and look at the period that laid the groundwork for today’s data-driven world. The time between World War I and World War II is when statistical analysis ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

As the healthcare industry puts more value on evidence-based care, data is becoming more and more important for hospitals for improving care. Tri-City Medical Center in Oceanside, Calif., uses data to ...

Care technology aims to solve the pressing problem of how providers can deliver reliable, high-quality services while managing heavy compliance demands and slim operating margins. Many organizations ...

The proliferation of big data has changed the way businesses and the world work. I see it all the time with some of my clients — innovators who have tapped into this phenomenon to generate higher ...

As nonprofit leaders grapple with economic turbulence, federal funding cuts, and shifting government policies, much is uncertain. In times like these, using data to drive decisions about your ...

The days when data meant rows and columns in an Excel spreadsheet are long gone. With complex streams of information from multiple sources, organisations now face the challenge of managing and, more ...

There are multiple reasons why residents could be living in homes with poor air quality. Mark England, head of innovation, sustainability and procurement at Coastline Housing, explains how using data ...