Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

There are multiple reasons why residents could be living in homes with poor air quality. Mark England, head of innovation, sustainability and procurement at Coastline Housing, explains how using data ...

Powered by AI, Spend Insights gives finance leaders up-to-date visibility into purchasing, expenses, and accounts payable to drive faster, smarter decisions. Procurify, the AI-powered spend management ...

There’s a strong case to invest more in the collection of primary data. Economic data continues to make news in more ways than one. The base year for GDP is being moved from 2011-12 to 2022-23 with ...

A trainer guides participants through a ‘hands-on’ session using a statistical software to analyze healthcare claim data for patterns in disease, expenditure and resource utilization which can be used ...

What better way to tell a story than through pictures? Especially when the story is about data—not the most vibrant topic to talk about. The first edition of Data, In Deed, a graphic novel, brings to ...

The disposition effect shows us that investors have a tendency to sell winning positions quicker then losing positions. Limiting emotional decisions while investing will lead to better overall ...