The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

In a significant first for Europe, Sweden’s privacy watchdog has fined two companies for transferring personal data to the US via Google Analytics. In addition, it is urging other firms to stop using ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

Steam will stop using Google Analytics going forward, Valve announced. In a blog post, the firm said Google's "tracking solutions don't align well with [Valve's] approach to customer privacy," adding ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. Swedish regulators fined companies for using Google Analytics. Regulators say Google ...

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 ...

The Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY) has fined two companies with 12.3 million SEK (€1 million/$1.1 million) for ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...