Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...
Value engineering is defined by the Chartered Institute of Management Accountants as the functional analysis and redesign of products and services to provide value to the customer. Value engineering ...
(By Ashish Nayyar, Vice President & Head of Pricing & Commercials at IBS Software, and a leading voice on value-based pricing in the enterprise software space) Despite massive advances in product ...
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