Across the enterprise software landscape, pricing is undergoing a transformation. Long treated as a tactical or back-office function—focused on discounting, rate cards, and approvals—it is ...

(By Ashish Nayyar, Vice President & Head of Pricing & Commercials at IBS Software, and a leading voice on value-based pricing in the enterprise software space) Despite massive advances in product ...

Hyperscale platforms and GenAI enable companies to leverage their unique IP and data to build tailored digital products, ...

Our preoccupation with software development speed has made velocity the predominant metric of success for engineering teams—to the detriment of people, process, and product value. In the world of ...

Thanks to AI, we’re entering a new era where software completes tasks independently, taking software far beyond being a tool for productivity. That evolution is reshaping how software delivers value ...