A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it. The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame ...

A company’s value proposition is a well understood concept in business, but few people really talk about an individual’s value proposition. Rather than differentiate a product or service in the ...

A business model canvas is a visual tool for analysing how an organization creates, delivers and captures value in its overall business model. A business model canvas is a strategic management ...

As an entrepreneur, having and knowing your unique value is crucial for creating a business that is both sustainable and successful. Unfortunately, identifying and creating that differentiator doesn’t ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...