The metaverse was heralded as the next big thing in marketing but many of the industry’s earliest movers have made a U-turn. Take Disney, for example, which scrapped its fledgling project earlier this ...

Skateboarders and gamers alike are gearing up as Vans World 2 launches on Roblox, offering a fresh set of virtual thrills and skate challenges. Developed in collaboration with The Gang, known for ...

Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with Marketing Dive. Visitors to the digital space have the ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Footwear brand Vans has just hit a footfall milestone – its attracted more than 100 million visits to its virtual skatepark on Roblox. Vans World launched in September of 2021, and is now one of the ...