Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with ...

In longitudinal data analysis, a correct specification of the within-subject covariance matrix cultivates an efficient estimation for mean regression coefficients. In this article, we consider robust ...

Variable data can help your customers increase direct mail response. Have you communicated the value of VDP to your customers? A direct mail piece is an effective way to reach out, engaging them with ...

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something a lot more sophisticated such as a catalog with ...

In finance, data is often incomplete because the data is unavailable, inapplicable or unreported. Unfortunately, many classical data analysis techniques — for instance, linear regression — cannot ...

If you receive mailings that address your company by name, or you've produced a used a word-processing application to produce personalized form letters for your clients, you've seen variable data in ...