(Bloomberg) -- Brookhaven RP, the most popular title on Roblox Corp.’s video-game service, was sold by its mystery creator to Voldex Entertainment Ltd., a startup that specializes in developing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. While hype around the metaverse is dying, some of the ...

Parents were rejoicing this week as Roblox, the popular online game marketed to children, announced that they were introducing some big changes to their controversial chat features. It was confirmed ...

When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...

Every time I watch Twister, Jan de Bont’s 1996 film about a ragtag group of storm chasers trying to figure out how to better predict tornadoes, I think to myself: “Boy, do I wanna do that.” Now, ...

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

"You could quite easily never have heard of Grow a Garden... and yet it is by some measures the biggest video game at the moment," Dom Tait, an analyst with UK firm Omdia, told AFP. More than 21 ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

As one of the biggest video game platforms in the world, and with a particularly high proportion of minors among its player base, Roblox has had to invest heavily in trust and safety technology over ...

Eyes up! Hamilton, the internationally-renowned musical that blends hip-hop and the life of American Founding Father Alexander Hamilton, has announced an unexpected partnership. The musical is the ...

The lawsuit, filed over a dance set to Charli's "Apple", is the latest in a long line of cases filed over viral dance moves used in video games. By Bill Donahue A TikTok user who says she created the ...