TikTok has been testing in-video shopping starting with Shopify and Teespring. Here's what creators think of its first big push into e-commerce.

Contrary to housing external links for viewers, YouTube is adding native shopping to media, meaning users don’t have to leave the video to complete a purchase.

TikTok adds in-app shopping, in a partnership with Shopify. In a pilot program, merchants will be able to add a shopping tab to their profiles and link to products within posts on the video app.

Shopify and YouTube have partnered to help merchants connect their online stores to their video content. YouTube Shopping on Shopify will give merchants the opportunity to integrate their online ...