One Roblox player told People Make Games he effectively began crunching—a video game industry term for prolonged periods of overtime—on helping develop someone else’s game only for the ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Google is upgrading the Immersive Ads feature on Roblox, and recently they have announced that the players can earn in-game rewards by watching the Video Ads. This is a win-win situation for both ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.