This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. While hype around the metaverse is dying, some of the ...

Gaming platform Roblox (RBLX) has announced a strategic partnership with digital advertising technology company PubMatic (PUBM). The goal of this collaboration is to help Roblox boost its video ad ...

On Friday, Roblox announced it would be launching a new social video platform within Roblox, plus new AI tools for Roblox creators. The popular online game platform shared these announcements at its ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...

May 1 (Reuters) - Roblox (RBLX.N), opens new tab is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

SAN MATEO — Roblox will roll out paid video games on its platform and allow developers to sell physical merchandise through their created games, the company said on Sept 6. The video gaming company ...

As one of the biggest video game platforms in the world, and with a particularly high proportion of minors among its player base, Roblox has had to invest heavily in trust and safety technology over ...