Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

As part of its overall trust and safety effort, Roblox is rolling out advanced age estimation systems to protect kids.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

The online gaming platform Roblox announced new safety measures for teenagers. The new "age estimation technology" will require users to take a selfie video which will be analyzed by AI to ...

A popular Roblox content creator alleged the platform has threatened to ban him for his involvement in exposing sexual predators on Roblox through Youtube videos. Schlep, a longtime Roblox and ...