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The TikToker behind the viral Apple dance has taken legal action against Roblox. Kelley Heyer's choreography, inspired by Charli XCX's hit song of the same name, appeared in TikTok videos by the likes ...

(Reuters) -Roblox announced a new short-form video content application and an earnings increase for creators at its developers conference on Friday, looking to ride the wave of strong engagement and ...

Kelley Heyer and Roblox say they "wish each other every success in their creative pursuits." By Rachel Scharf A TikTok influencer who created the viral dance to Charli xcx’s hit song “Apple” has ...

Kelley Heyer is the TikToker behind the viral dance to Charli XCX's hit song, Apple. She just reached a settlement with Roblox after suing them for copyright infringement of her dance. It came after ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Charli XCX attends the Saint Laurent Womenswear Fall/Winter 2025-2026 show. CREDIT: Marc Piasecki/WireImage Kelley Heyer, a TikTok creator who came up with the viral ‘Apple’ dance trend, is reportedly ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. While hype around the metaverse is dying, some of the ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

The TikToker behind the viral Apple dance has settled a lawsuit against Roblox. Influencer Kelley Heyer had accused the online platform of copying her choreography, inspired by the Charli XCX song of ...

Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups. Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency ...