To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content ...

To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Whether we’re staring at our phones, the page of a book, or the person across the table, the objects of our focus never stand in isolation; there are always other objects or people in our field of ...

The apple test also introduces a spectrum of visual imagery, which shows two conditions that fall at either end: aphantasia and hyperphantasia. Those with aphantasia don’t see anything in their mind’s ...

In the information age of today, time is a very valuable commodity, especially for business owners and marketers. When research suggests that humans have attention spans shorter than a goldfish, there ...

Let’s get straight to it: Your website might look incredible, but if it’s not driving action—whether that’s clicks, sign-ups or purchases—then it’s not doing its job. In the world of digital marketing ...

The visual system is probably the best understood part of the brain. Over the past 75 years, neuroscientists have assembled a detailed account of how light waves entering your eyes allow you to ...