Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

Skin products don't necessarily fall into the category of essential products for daily living, such as food and clothing. Visual merchandising can be an effective way to attract attention to skin care ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the top five visual merchandising challenges retail stores must ...

What I loved about this role from the start was the ability to create an emotional connection with consumers.” ...

As the Lombardy-based firm reveals its takeover of lighting scenography leader Terotecna, its CEO said the firm is targeting ...

It’s no secret that personalization is an essential element of today’s shopping experience. Consumers are presented with endless opportunities to purchase at every corner, whether it be in the mall, ...

Enterprises have learned the hard way that manual processes don't scale. The hope is that digitization can solve that - but that's not always the case. Barb Mosher Zinck shares how Coach's smart use ...