When the athletes were presented with positive visual cues like "go" and "energy" or were shown happy faces they were able to exercise significantly longer compared to those who were shown sad faces ...

Subliminal visual cues are words, pictures or symbols which are unidentifiable in someone's conscious. Conducted by Professor Samuele Marcora in collaboration with colleagues at Bangor University, the ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.