Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

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SAN FRANCISCO (AP) — Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing ...

The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the ...

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of the company and digital advertising. The remedy trial ...

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads. Marriott is turning its mobile app, ...