Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech's award for the best web analytics software in its Web Technologies of the Year 2022.

W3Tech, a trusted source for web technology research, determines winners for its annual Web Technologies of the Year list by technologies that gained the most websites. W3Tech surveys usage across ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

NEW YORK, Oct. 22, 2018 /PRNewswire/ -- Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website visitors from ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

NYSE:IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics. With the purchase, IBM intends to expand its business analytics capabilities with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...