Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Google's Urchin Web analytics server software is entering beta testing after an almost three-year delay that had users upset After an almost three-year delay, the next major version of Google’s Urchin ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

W3Tech, a trusted source for web technology research, determines winners for its annual Web Technologies of the Year list by technologies that gained the most websites. W3Tech surveys usage across ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Matomo, a world-leading open-source web analytics platform, is proud to announce that it has received W3Tech's award for the best web analytics software in its Web Technologies of the Year 2022.

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly ...

When it comes to managing a small business or e-commerce Web site, take the advice of movie character Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...

In an effort to simplify work for data-welding marketing managers, IBM has combined two of its e-commerce offerings into a single online package. With the IBM Coremetrics Digital Marketing ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...