Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Predictive Analytics In The Web Domain Within the wide spectrum of predictive data analytics lies predictive web analytics — practices that are geared toward optimizing the internet experience.

Which career path is right for you? Web Development, Data Analytics, or Machine Learning? Discover the skills, job roles, and future prospects of each field to make an informed decision.

Customer analytics is the process of collecting, validating, interpreting and analyzing data to gain valuable insights into your customers’ preferences, behaviors and needs.

Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

Data Analytics and Machine Learning Concentration Why Data Analytics and Machine Learning? Learn machine learning algorithms, and statistical analysis to understand complex data, and leverage it to ...

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.

Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.

Operational reset of data collection The current version of Google Analytics will stop processing data in July 2024.