You or your superiors may be asking, “Why do we need a new website?” At its core, a B2B website is the digital face of your business and often the first step a potential client will take in evaluating ...

According to the Checklist Manifesto, the New York Times bestseller by Atul Gawande, professionals who do highly technical work such as surgeons, airplane pilots, and architects use checklists to help ...

Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO. A new website should be an opportunity to improve SEO, ...

Since 2010, Juliana has been a professional writer in the technology and small business worlds. She has both journalism and copywriting experience and is exceptional at distilling complex concepts ...