Understanding how to use anchor text effectively is an important piece of your overall link-building strategy.

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties.

How the Web Uses Anchor Text in Links [Study] Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and ...

Search Engine Land's Guide to SEO Chapter 5: Link Building - why you need to attract quality, authoritative links with diverse anchor text for search rankings ...

Link-building is tough: You don't know that you'll get backlinks, and you can't guarantee they'll be dofollow or on the sites you want. At least anchor text is no longer worth worrying about.

On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes ...

How the Web Uses Anchor Text in Internal Linking [Study] Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce ...

Chrome: I always appreciate a good anchor link— that thing you can click on that zips you off to another portion of the very web page you’re viewing.

There is a nice deep discussion on the use of your internal links and anchor text, specifically about it confusing itself.

Google has recently been granted a patent by the US government which the company originally filed in 2003. The patent, writes Bill Slawski of SEO by the ...