Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. Improved data quality identification makes it ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

This article has been updated with comment from Google. Valve is updating the system that shows game developers statistics about who's visiting their Steam pages. As part of that update, Steam will ...

France’s data protection watchdog, the CNIL, has issued updated guidance on use of Google Analytics following a decision earlier this year that found a local website’s use of the tool to be in breach ...