When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...
When we get something else, reactions can range from mild disappointment to utter frustration. Shoppers take their business elsewhere. Click. Click. Gone. This phenomenon has spilled over to B2B ...
Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...
VentureBeat presents: AI Unleashed - An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More Personalization is the single most important capability ...
Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...
Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more ...
We all like to feel as if we're being personally catered to, that someone understands and cares about our needs. But what happens when programs start guessing what we want? On the Web, rather than ...
This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...
We all like having things tailored to our specific needs and interests. But Eli Pariser thinks we should beware of the substantial risks inherent in the increasing personalization of the Internet.