Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For larger websites, the days of one-experience-fits-all-visitors are ...

VentureBeat presents: AI Unleashed - An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More Personalization is the single most important capability ...

As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale.

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

There are a wide range of website personalization tactics that your organization can add to your web strategy. These tactics range from social logins and sign-ins to more complex techniques that use ...

The vision of personalized Web experiences has been around since the consumer Web was born. But for most Web sites and other digital channels, the promise is far from reality because it's often ...

Photo Caption: Woman hand holding mobile phone and laptop data synchronization device at co-working office, She using in mobile applications and multimedia programs. The hotel industry has an ...