Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Solution providers, vendors and analysts alike say the land grab is on for market share in the potentially lucrative midmarket arena, typically defined as businesses with revenue of $250 million to $1 ...

Salesforce is notching wins in its bid to provide customer relationship management software to healthcare companies but faces a formidable foe with a home-field advantage — Epic.

The investment will fund a new AI Incubator Hub, expand workforce-development programs and help companies transform into “agentic enterprises,” Salesforce said Monday.

The company initially focused on providing insight into personal interactions "directly with customers through Web sites. Now we're taking that same back-end engine and enabling those same ...