Dark patterns have recently been in the news after Minister for Consumer Affairs Pralhad Joshi came down heavily on websites and mobile apps accused of using these deceptive design tactics to trick ...

When surfing the internet or shopping in online stores, users frequently encounter design decisions that aren't made by chance. These so-called "Dark Patterns" are design patterns intended to ...

Are Indian consumers falling prey to marketing tactics? Dark patterns like hidden fees, and fake countdown timers used by e-commerce websites or apps are manipulating consumer decisions while shopping ...

Unethical or careless design choices often lead to unpredictable outcomes. Features that manipulate user behavior or ...

What if the key to building AI systems that are not only powerful but also trustworthy lies in a set of repeatable design principles? As artificial intelligence continues to shape industries and ...