Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

A landing page is a page on a website that has been specifically created for users referred from a paid search campaign. These pages are intended to maximise conversion rates, whether that means ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost ...

In this era of online marketing, a landing page is not a luxury, it's a necessity. In most cases, the difference between closing a sale and having a consumer choose a competitor can be chalked up to ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...