If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad inventory.

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Viamedia, the largest independent ...

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

more content more ways to view this content more available ad inventory better targeting on these ads and finally, the ability to buy ads programmatically. From the traditional ancient Greek stadion ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little ...