Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager.

Spotify partners with Amazon and Yahoo to expand global ad inventory, boosting programmatic reach for advertisers ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase conversion rates. However, GenAI lacks emotional understanding, so advertising ...

Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation, today announced a strategic partnership with ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few ...

Roku devices/platforms continue to dominate all competitors in open programmatic advertising in North America with a 48% share in the second quarter, according to Pixalate. Far down in second place is ...