The trade body’s quarterly report drops today, showing contracting marketing budgets. We dig into forecasts of the year ahead, differential impacts on marketing categories and what forecasting looks ...

Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to ...

SAN FRANCISCO (Reuters) -A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case involves and what ...

Organizations typically undergo business transformations not only to meet strategic objectives but also to develop the critical business capabilities needed to remain agile, resilient, and sustainable ...