Data clean rooms enable marketers to access scores of valuable consumer data in order to optimize their targeting efforts — in an anonomized and secure way that speaks to growing privacy ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023 ...

With much buzz around ‘clean room’ tech enabling a surge of privacy-compliant data enrichment, Pete Danks, vice-president of product at Magnite, offers an explainer for beginners.