Standing for customer relationship management, a CRM solution supports businesses in the monitoring, tracking, and analysis of all communications between the company and its customers. In doing so, it ...

Mobile devices are now the primary gateway to the web, with 98% of global internet users accessing it through mobile phones.

Ask 10 small and midsize business (SMB) owners to define a customer relationship management (CRM) system, and you’re likely to get just as many different answers. Some use their CRM as a tool to ...

Extensive academic research shows that the majority of mergers fail to increase shareholder value, often because the integration of acquired business units takes longer than anyone planned. So the ...

Most companies want to service their companies better and understand that to do this, they need to accommodate and satisfy the needs of their customers. A CRM system is the answer to do this at scale.

In a blog post, TriBridge focuses on the the five steps to drive CRM Success. TriBridge notes that CRM, like self-driving cars, need constant course corrections while using multiple inputs. It’s ...