Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is ...

Amazon's Prime Big Deal Days highlight an important consumer lesson: not all "sales" are genuine discounts. The new Rufus AI ...

Amazon has released 'Amazon Assistant ' as an extension to support users' online shopping and is actively promoting this tool. Amazon Assistant is a handy tool that compares prices between Amazon and ...

Amazon’s fresh slate of hardware is here, but the real bonus is the assistant powering them. Alexa+ promises an evolution, and these four core areas show why should finally pay attention to the hype ...

Amazon reveals new Echo devices, AI-powered Alexa+, Kindle refresh, Fire TVs & upgraded Ring/Blink. Here’s what you need to ...

Amazon has seen the power and potential of Alexa+, its AI-powered smart assistant, and is now launching a raft of devices to ...

Alexa Plus hasn’t changed anything for me; it’s just made my smart home (mostly) easier to manage. It still feels like pieces ...

Amazon has infused its famed assistant Alexa with the power of AI — an upgrade that's apparently come with drawbacks and ...

Amazon sellers in the USA are burning out. Time is slipping. Orders are piling up. Product listings remain unoptimized. Customer messages sit unanswered. Sound familiar? You are not alone. Over 60% of ...

The Echo Show 8 is a new version of one of Amazon’s smaller smart displays, last updated in 2023. As the name suggests, it ...

Amazon is having its fall hardware event on Tuesday, September 30 at 10AM ET in New York City, and — as it does most years — ...