Amazon officially launched Rufus in February 2025, and the AI chatbot now sits on Amazon’s shopping website and in its app. There are two main ways that shoppers can interact with Rufus. The first is ...

Amazon sellers in the USA are burning out. Time is slipping. Orders are piling up. Product listings remain unoptimized. Customer messages sit unanswered. Sound familiar? You are not alone. Over 60% of ...

Powered by generative AI, Alexa+ is a reinvention of Amazon’s hugely successful voice assistant. As well as giving you answers to specific questions and performing set tasks, it remembers your ...

Amazon has been focused on bringing generative AI to Alexa for the past few years, hitting multiple delays in launching new features that the company first announced in September 2023. The delayed ...

Microsoft (NASDAQ: MSFT) unveiled a series of new artificial intelligence (AI) projects and features at its Build 2023 conference on Tuesday. Of all the services, capabilities, and initiatives ...

We’ve been speculating all year that Amazon would start charging for access to Alexa, and we may finally have a timeline. Reuters reports the online retail giant will introduce a paid tier of its ...

Amazon’s fresh slate of hardware is here, but the real bonus is the assistant powering them. Alexa+ promises an evolution, ...

When Amazon announced its new Alexa Plus AI service in February, we were there to check out the demonstrations and hear about the rollout plans. Just one problem with this conversational AI upgrade ...

Windows Copilot is an AI-powered personal assistant that works across its latest operating system. Bill Gates believes that personal assistants will shape who wins and loses in the AI race. AI ...