A CRM application can also be used to provide customer service professionals with instant access to every interaction a customer has had with a brand. Agents can see a customer's chat history ...

The following table of Highest CRM Application Priorities, 2012 show what’s trending within Sales, Customer Service, E-Commerce and Marketing inquiries Gartner is receiving from its clients.

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly ...

3 (Easy) Keys to a Successful CRM Application [Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of ...

When choosing customer relationship management (CRM) systems, it is important to look at the specific features and tools required to enhance interactions with your customer base. Many standard CRM ...

CRM application pricing has changed dramatically over the past 10 years with organisations commonly paying less that $1,500 (£1,100) per licensed user in 2009, compared with over $3,000 at its ...

Once the CRM application is aligned with BI, it becomes part of the business strategy. Every report has intelligence embedded within, provided the input data is clean, and appropriately consolidated.

What are the benefits of CRM versus CDP? CRM is mostly operational – a tool to help sales, marketing and customer support carry out their day-to-day business.

Other than email, I really don't have that right now, and it's frustrating. My company's CRM application, which is a very popular CRM application, has – like so many of its competitors - a ...

Because Nimble as a plug-in piece of software makes the data residing in the CRM application now more accessible and relevant to the sales team, Ferrara says, resistance to the CRM application drops ...