Predictive analytics is the study of historical data to make future predictions. It is a data analysis method that uses past information to identify patterns and make educated guesses about future ...

Avinash Tripathi is an analytics evangelist, thought leader and keynote speaker with over 20 years of experience in higher education. As we approach the halfway point in 2024, we can look back and see ...

Becoming a fast, data-driven organization requires a lot of work under the hood. Integrating, processing, and analyzing data from a diverse, endless range of sources—in a way that is cohesive and ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...