How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

In uncertain economic times, businesses need to focus on intelligence and insight. Data analytics can be a game-changer for helping businesses see potential outcomes and make decisions. RSM is ...

The recently concluded South African leg of Qlik's AI Reality Tour unpacked how companies can turn data strategy into ...

SYDNEY--(BUSINESS WIRE)--Contexti, a premier Big Data Analytics Managed Services, Consulting & Training company has today launched the Contexti Big Data Self-Assessment Framework. The Framework, which ...

Workforce analytics trends can reveal whether a company’s human capital strategy aligns with its stated business goals. If a firm claims to be innovation-led but spends little on training or fails to ...

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

In mission-driven organizations—whether leading a national non-profit or scaling an advocacy campaign—the most precious resource isn’t funding. It’s focus. Every moment spent chasing the wrong lead ...

Strategy data identifies and links together managed investments that employ the same strategy. Asset managers can use strategy data to search for all investment strategies within a particular category ...