Data Analytics is the process of analyzing raw data to gain knowledge and insight for better decision making. Learn more now.

Every company is talking about analytics, but only a handful have a simple data analytics strategy.

A traditional data analytics strategy does not cut it in the modern business environment — it needs to be modernised and prioritised. Today, fewer than 50% of documented corporate strategies mention ...

Data analytics is a fast-moving field that considers sets of information to help leaders develop informed decisions in all types of organizations.

One business strategy that Wesfarmers has adopted, Lowthorpe explained, is a one-day program focused on data analytics for leadership teams that teach them about data analytics, including the ...

A chief analytics officer leads an organization's data analytics strategy, driving data-related business changes in an effort to transform your company into a more analytics-driven one.

What happens to analytics when the strategy isn’t clear? When your strategic objectives aren’t well-defined, a number of bad practices can drag down your analytics efforts.

Successful companies know how to turn data into actionable business insights. Modern data analytics, thanks to advances in artificial intelligence, visualization and cloud technology, provides ...

Data analytics can play a big part in moving the needle. How data is handled and the quality of it is extremely important.

To help you get started, here are four analytics categories to track for your business in order to improve your marketing strategy.