Predictive analytics is the use of statistics and modeling techniques to determine future performance based on current and historical data.

Beyond collecting data such as KPIs and clicks, brands should build a media data model to build better data insights. Here are the benefits of doing so.

All data has structure of some sort. Delineating between structured and unstructured data comes down to whether the data has a pre-defined data model and whether it’s organized in a pre-defined way.

What is Model Context Protocol? The emerging standard bridging AI and data, explained MCP is the key to unlocking AI's full potential in the enterprise, the cloud, and beyond. Here's why.

Meta has announced a new open-source AI model that links together multiple streams of data, including text, audio, visual data, temperature, and movement readings.