This high-level definition of a data platform is meant to help frame conversations about the category and compare vendors and their place in it. The definition itself is a moving target since the ...

What is the difference between a customer data platform (CDP) and a data management platform (DMP)? Definitions, collection methods and analysis best practices ...

The Microsoft Intelligent Data Platform has everything you need to do with data. How much do you already have in existing Microsoft services?

How does a customer data platform work? Learn about CDPs, their different types and how businesses can implement these essential tools.

Modern data platforms could be the next step in your digital transformation. Here’s what businesses should know as they chart a path forward.

CDPs still factor into critical marketing and customer experience functions in 2025, from AI-driven personalization to compliance-ready data strategies.

Thought leader Esteban Kolsky takes on the big question: What will data platforms look like now that big data's hype is over and big data "solutions" are at hand?

Thought leader Esteban Kolsky takes on the big question: What will data platforms look like now that big data's hype is over and big data "solutions" are at hand? This is the second part beckoning.

There is an emerging approach to bringing customer data into one place: the customer data platform, or CDP. This new generation of systems is designed to bring disparate data about customers into ...

Chainlink (LINK) is a technology platform that enables blockchain platforms to securely interact with external data sources for smart contract functionality.